LinkedIn adds some new tools for brands to boost organic promotion efforts over the platform while also expediting more connection with co-workers within the LinkedIn experience.

The first addition is the new ‘My Company’ tab on LinkedIn company pages, which will contain ‘Recommend’ and ‘Content Suggestions’ listings, allowing companies to facilitate direct sharing of related posts, and improve internal engagement with such amongst employees.

This recent update will provide a host of new opportunities to create a more integrated, targeted approach to branding efforts on the platform and using the profiles and personal reach of workers to broadcast messages.

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