LinkedIn has recently announced the launch of some retargeting options. The new features
will let businesses to reach out to people who have interacted and engaged with their
videos and Lead Gen Form ads earlier.
Besides, the company is making it easier to extend the marketing campaigns to its Audience Network, allowing brands the capacity to reach more audience through ‘trusted’ third-party apps and websites.
As mentioned by LinkedIn, “Retargeting by Video and Lead Gen Forms builds on our current offering by helping you reach those most interested in your brand based on their actions with your ads, such as video views and Lead Gen Form interactions.”