LinkedIn Introduces “Document Ads,” Integrates Offline Conversion Data, and More


In order to help users get the most out of their LinkedIn campaigns, LinkedIn has introduced some new ad tools, such as Document Ads, offline conversion data integration, and a new Media Library for storing and sourcing ad content.

LinkedIn will now allow advertisers to promote long-form documents directly in user feeds. To maximize response data, these ads can also be made available via sign-up. Additionally, LinkedIn has expanded the ability to integrate offline conversion data into users’ app ads.

Additionally, LinkedIn is introducing a new Media Library feature that will allow users to store all of the media components that they utilize in their LinkedIn campaigns.

Read More: LinkedIn Launches ‘Document Ads’, Offline Conversion Data Integration and More

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