LinkedIn’s looking to help businesses that manage multiple accounts streamline their LinkedIn marketing process. Its new Business Manager platform, which enables users to bring in various accounts and manage them all on one dashboard, has been made public by the company.
With a central directory of all linked profiles and users, the platform gives users the ability to control access and permissions. Although LinkedIn claims that it’s still essentially in beta mode for now, any businesses may now access the new platform, which was first unveiled by the company last month while it was still undergoing limited testing.
According to LinkedIn, “LinkedIn Business Manager, makes it easier for enterprises to manage the people, ad accounts, Pages, and the businesses they deal with from one location.”