LinkedIn has introduced a new option for brands to communicate with their audience on the platform, with Company Pages.
The users will be able to establish their own newsletters within the app, which will include new notifications for Page followers regarding newsletter updates. LinkedIn first introduced newsletters for users in Creator Mode in November, enabling a more direct method to capitalize on the growing popularity of newsletters as a connection option while also increasing in-app interaction.
Now, company pages can participate as well. Additionally, LinkedIn has released an overhauled Campaign Manager experience with enhanced navigation.
Read More: https://www.searchenginejournal.com/linkedin-pages-can-now-publish-newsletters/443893/#close
