LinkedIn and DoubleVerify Enhance Collaboration to Strengthen Brand Safety Protections

LinkedIn-and-DoubleVerify-Enhance-Collaboration-to-Strengthen-Brand-Safety-Protections
LinkedIn-and-DoubleVerify-Enhance-Collaboration-to-Strengthen-Brand-Safety-Protections

DoubleVerify, software platform for digital media measurement, has announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network.

With the aid of these two products, advertisers can make sure that the inventory used to deliver their campaign impressions complies with their needs for brand safety, contextual relevance, and appropriateness. With this integration, LinkedIn Audience Network advertisers for DoubleVerify can better safeguard brand equity and improve campaign performance for shared clients.

All customers of both LinkedIn and DV can now access DV Authentic Brand Suitability and DV Custom Contextual. The company previously collaborated with LinkedIn to power its unique, network-wide brand safety floor and invalid traffic, and this release expands on that collaboration.

Also Read: Top Marketing Challenges for 2023 and How to Overcome Them

Read More: DoubleVerify Expands Collaboration with LinkedIn to Reinforce Brand Safety Protections and Contextual Alignment

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