LG Ad Solutions has announced a new partnership with Lumen Research and TVision. The collaboration aims to help advertisers measure the attention received by their advertisements on LG televisions.
With Lumen’s end-to-end attention technology suite and TVision’s attention panels for TV and CTV viewing, LG Ad Solutions’ clients can compare the CTV environment with other advertising channels using a single set of cross-media metrics. This will allow marketers to make better and more efficient investments.
Also read: SSP and DSP: Key Components of Programmatic Advertising
Advertisers can measure the impact of their CTV ads based on attention metrics such as viewable impressions, average view time, attention per 1000 impressions, and attentive cost per 1000 impressions through this partnership.
