Kubient, the digital marketing platform, announced its partnership with HYVE DOOH. The integration aims to enhance Kubient’s end-to-end open RTB marketplace by letting clients access the Wi-Fi landing pages and digital-out-of-home screens. The partnership will make it easy for the advertising partners to reach their desired audience.
Kubient is hoping to expand its mark in the marketplace and offer options to the demand-side partners. The company now has an inventory of more than 50,000 screens, rolling out in the US as well as Canada. Besides, Kubient is empowering HYVE with authorized first-party audience data, insights, and opportunities to understand audiences. The company owns significant ad networks in the hospitality industry.
Article Source: https://www.martechcube.com/kubient-announces-partnership-with-hyve/