The advertising business, Kroger Precision Marketing, has launched a new sales attribution capability to help brands with full transparency in media performance. Its self-service advertising platform is powered by Microsoft PromoteIQ, which will now let brands view in-store and online sales results for their advertising campaigns. The newly added feature uses data science from Microsoft PromoteIQ and KPM technology.
Alex Sherman, Co-founder, and CEO at Microsoft PromoteIQ, mentioned in a statement, “Together, Kroger Precision Marketing and Microsoft PromoteIQ are elevating the expectations marketers can and should have for retail media. The ability to connect onsite media activity to in-store purchases helps marketers understand in a granular way how their marketing efforts with Kroger Precision Marketing are driving tangible business outcomes,”