Kochava, The attribution platform for mobile and connected devices, Kochava, has recently announced that it has updated its integration with Facebook. This is to help with the California Consumer Privacy Act (CCPA), to get ahead of user-specific limited data usage status (LDU).

The data solution platform prompts users as well as captures the CCPA consent string – to tackle the LDU status sent over to Facebook. As per Charles Manning, CEO and Founder at Kochava – “As a privacy-first attribution provider, we take consent very seriously at Kochava…Ensuring our client data is protected, as well as that of our partners, is a top priority.” With this collaboration, Kochava can help brands continue leveraging the Facebook platform to engage with more customers.

Source: martechseries