Klaviyo recently announced the launch of a new integration with Salesforce Commerce Cloud. This will be the fastest route to unified commerce. Commerce Cloud helps brands serve personalized experiences for customers to explore the web, in-store and social stores. It allows brands to deliver a unified experience for clients that go beyond commerce and includes customer service, marketing, etc.

The integration allows Commerce Cloud clients to ensure access to advanced predictive analytics and richer segmentation. Klaviyo has also recently launched a new certified Commerce Cloud Cartridge that easily lets merchants connect their online stores with Klaviyo.

Source: martechseries