KERV Interactive and Magnite have partnered to deliver immersive and shoppable advertising experiences at scale. KKERV’s interactive and shoppable video capabilities will be layered over Magnite’s omnichannel inventory from leading publishers.
The move comes in response to a growing demand for highly immersive, interactive programmatic video solutions and the need for scalable, data-driven, interactive, and shoppable advertising solutions that grab audience attention and drive meaningful performance.
Also read: Augmented Reality (AR) and Virtual Reality (VR) in Video Marketing
Interactivity improves brand favorability, consumer intent, and purchase intent by as much as 1.5x. The Results can be even higher when that interactivity is enhanced with advanced dynamic AI technology.
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