Kepler announced the launch of KIP MMM, a branded Marketing Mix Model solution. The solution will deliver high-impact performance and increase the value of changing data privacy and measurement space.
The new offering gets fully integrated into the Kepler Intelligence Platform (KIP) and aims to meet the acute measurement needs of contemporary marketers.
By integrating key AdTech and measurement components into this streamlined solution within KIP, KIP MMM will provide clarity across a complex martech stack.
KIP MMM will also allow the in-house development of cookieless measurement solutions for marketers to track ad operations and performance, budget tracking, and automated insights into customer data, and more.
Read More: Kepler Brings Marketing Mix Modeling to Industry-Leading Kepler Intelligence Platform
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