Taboola, the discovery platform provider, has recently announced its long-term strategic partnership with Kendago, the digital advertising agency. With this partnership, both the parties can support brands to capitalize on AI and ML – reaching consumers at scale and enhancing brand awareness and acquisition goals.

Kendago used more than 1.4 billion data insights from Taboola to build its acquisition models. Besides, it plans to develop new methodologies for campaign management.

Kendago and Taboola had been working together for a long time now – while delivering end-to-end support for marketing and creative. Rafi Magen, CEO at Kendago, mentioned – “Working together with our internal teams enables us not only to scale campaigns but also to maintain this large scale for very long periods of time.”

Source: MarTechSeries