Taboola, the discovery platform provider, has recently announced a long-term strategic partnership with the digital advertising agency, Kendago. With this partnership, both parties can support brands to capitalize on artificial intelligence and machine learning – reaching consumers at scale and enhancing brand awareness and acquisition goals.
Kendago used insights from Taboola’s database of more than 1.4 billion to build its business acquisition models. It also plans to develop new approaches for campaign management.
Kendago and Taboola had been operational together for a long time now to delivering end-to-end support for marketing campaigns and creatives. Rafi Magen, CEO at Kendago, explained – “Working together with our internal teams enables us not only to scale campaigns but also to maintain this large scale for very long periods of time.”
Source: MarTechSeries
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