The advertising technology company Jivox has recently announced its integration with LiveRamp to assist digital marketers for enhancing privacy and personalization. The identity platform, consent and preference management, and deterministic identity graph from Liveramp, in combination with Jivox’s online first-party data, will offer brands with personalization solutions.
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Besides, brands can track consumers’ purchase journeys and conversion metrics. The company expects they can help to combat data privacy by enabling marketers without depending on third-party cookies.
Source: https://www.martechadvisor.com/news/customer-experience-2/jivox-integrates-with-liveramp-improves-privacy-and-personalization/
