Leading provider of Account-based Marketing (ABM) solutions, Jabmo announces the availability of its ROI Analysis Toolset. The toolset – a new integral feature in its ABM platform – helps B2B marketers to measure the impact of their marketing efforts in a scientific and controlled manner.
Nick Heys, CEO of Jabmo, says, “The ROI Analysis Toolset uses a scientific method for isolating a control group of key accounts and treating them the same way you always have in terms of marketing, then comparing that to a small subset of target accounts that you’re doing ABM on.”
“The ROI Toolset not only measures short-term marketing KPIs, such as reach and engagement uplift, but it also measures how the campaign is impacting the sales pipeline, win rates, deal sizes, revenue, and profit contribution. This is a surefire method for modern B2B marketers to double down on their most successful ABM strategies,” he adds.
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