ITV has introduced ITV Adlabs, a new home for all innovations to live in as the company continues to diversify its revenue and offer more to advertisers.
The program was unveiled on the night of November 23 on ITV Palooza by commercial director Kelly Williams and deputy director of commercial Simon Daglish.
Since its launch, Adlabs will integrate three areas of innovation: digital products, digital relationships and strategic understanding.
Read More: Thedrum
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