The Incorporated Society of British Advertisers (ISBA) has introduced a Code of Conduct for Influencer Marketing, aimed at raising standards, smoothing relationships between industry partners, and bringing transparency to consumers
The Code is run by ISBA members who want to address the negative issues affecting influential marketing. It was designed in partnership with representatives of skills organizations and a group of facilitators – and the aim is to become industry standard.
Read More: Marketingtechnews
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