Businesses are looking for a new digital marketing agency that is at an all-time high. It is estimated that more businesses are switching to marketing agencies in the first quarter of 2019 than in the entire preceding year. While some of the turnovers can be attributed to the growing businesses using digital marketing, there is an underlying trend of dissatisfaction that has become difficult to ignore.
Deciding to leave the marketing agency can be a difficult choice to make. Often firms have an established relationship with an agency, money invested, and time spent. But as marketers turn increasingly to statistical analysis to drive decisions, spending more money after bad results make decreasing sense.
When it comes to digital marketing – a statistically-based business – the focus should be on whether an agency is providing the needed services. If they aren’t ticking off enough boxes, it is time to leave the older marketing agency and find one that does.