IRCODE is a new adtech solution that bridges traditional media and the digital world by allowing brands to create custom, interactive experiences through visual recognition technology.
It aims to transform passive experiences into engaging content, provide precise engagement metrics and audience intelligence on traditional media, and offer deep insights into consumer interactions for refining marketing strategies.
Also read: How AI Can Help Shape Adtech
The platform seamlessly integrates with existing platforms and scales across various media channels. It aims to set a new standard in advertising technology.
Read more – IRCODE’s AdTech Solution Merges Physical and Digital Advertising Worlds
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