Enterprise e-mail and marketing automation company iPost has announced an innovative integration with Adobe’s Magento commerce cloud. This integration will pass customer data stored in Magento to the iPost platform to assist marketers in delivering and creating personalized messages and cross-channel campaigns.

The integration will give accessibility to Magento data in iPost including customers, emails, orders, and forms. Magento data can be applied to iPost’s automation engine to make adjustments to individual customer journeys based on their past-purchase transactions and behaviors.

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