According to an analysis of Tinuiti released on Monday, Advertisers have spent Google Shopping ads by 32% and Amazon Sponsored Product by 50% YoY this holiday cyber weekend. They have been benefited from flat to moderately higher CPCs between Thanksgiving and Cyber Monday.
The holiday PPC budgets continued to rise. Looking at a 24-hour conversion window, sales attributed to Sponsored Products increased by 31 & YoY for the five-day period.
Though Tinuiti didn’t disclose conversion data for Google search, retail advertisers saw volume rise over the weekend. Besides, Amazon clearly made inroads in product search, raising the overall volume.
Article source: https://searchengineland.com/advertisers-increased-google-shopping-spend-by-32-amazon-sponsored-product-by-50-yoy-this-holiday-cyber-weekend-326126
