Inuvo announces that it will be committed to using a cookie-less future with its IntentKey AI as per Google’s changes.
IntentKey will create cookie-less audience models by using over 25 million AI-identified concepts and taking consumer intent signals from the web.
With this technique, IntentKey models will help marketers reach their audiences faster and more accurately in the post-cookie landscape. By using this method, IntentKey can align, predict, and activate audiences across platforms without relying on cookies on the web.
IntentKey will also allow brands to connect with high-intent audiences to engage securely. Such AI-based cookie-less audience models will provide faster and more accurate audience targeting capabilities to drive marketing results.