IAS has broadened its AI-powered solution called Made for Advertising (MFA) to incorporate an innovative technology that detects and avoids ad clutter in the advertising industry. This development is a first-of-its-kind solution in the industry.
The new solution can measure and optimize against both MFA and Ad Clutter sites, reducing media waste and increasing return on investment.
Also read: SSP and DSP: Key Components of Programmatic Advertising
The solution uses advanced machine learning technology and additional signals built into IAS’s core platform to identify MFA and Ad Clutter sites intelligently. The IAS MFA Measurement and Optimization solution aligns with the ANA’s definition of MFA and has undergone training using Sincera’s metadata library and Jounce Media’s comprehensive list of MFA domains.
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