The global leader in digital ad verification Integral Ad Science (IAS) announces its recent acquisition of a leading provider of programmatic advertising transparency – Amino Payments.
The acquisition comes on the back of IAS’s commitment to delivering a comprehensive set of programmatic transparency solutions for marketers, including its Total Visibility product that provides insight into digital media quality and supply path costs.
Lisa Utzschneider, CEO, Integral Ad Science, says, “Programmatic advertising continues to grow at a tremendous pace, and with this acquisition, we’re bringing comprehensive transparency to the entire industry.”
“By welcoming Amino Payments to IAS, we will unleash the full potential of programmatic advertising for marketers who need their campaigns to be highly effective and cost-efficient,” she adds.
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