Instagram has recently announced the launch of its new trial that will allow IG users to choose if they wish to display posts’ like counts or not on the platform.
As explained by Instagram, “Last year we started hiding like counts for a small group of people to see if it lessens some pressure when posting to Instagram. Some found this helpful and some still wanted to see like counts, in particular, to track what’s popular.”
The app has not published the results of previous trials, but the project had been de-prioritized because of the pandemic. As a result, the company is testing its new feature that lets users decide what experience they want to have.
Source: SocialMediaToday
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