Soon after the launch of Reels globally, Instagram is testing a new feature that allows users who post Reels to also post the clips to be viewable on the Facebook news feed and in Facebook Watch.
The latest addition could point to the new promotion opportunities for Reels on Facebook. This would significantly boost the potential for uses to reach out to a broader audience.
It looks like the social media giant is considering an innovative feature to intensify the pressure on TikTok. Facebook has over 3.2 billion monthly active users currently, and users are showing interest in the recently updated new functions in its family of applications.