Instagram has recently been found testing new timer listings below the ‘Stories’ bubbles. This will indicate how much time each Story has left before it is gone, and the impacts on end tap rates.
The purpose of this feature is to get more people checking out the Stories – by emphasizing the fact they will not be available later, and boosting engagement. Whether people use the earliest or latest timestamp, it would still have the same effect.
Moreover, the Stories will are not be listed in chronological order. Although it mainly comes down to an individual’s perspective, however, it is an interesting experiment.
Source: SocialMediaToday
