A month after testing Reels ad in certain regions, the social media giant is recently found to be moving to expand the Reels ads to more countries. Certainly, this seems to rapidly build on the potential of the feature.
This is much like TikTok ads – the Reels ads appear within other Reels in user feed, including a ‘Sponsored’ tag below the profile icon. It is to avoid confusion and denote that they are a part of a paid promotion.
The shift is part of the continued push to develop a sustainable Reels ecosystem that will ensure creators getting paid for their efforts. AT present, it provides more value for Instagram in supporting the feature.
Source: SocialMediaToday
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