Facebook-owned Instagram is currently testing its new ‘bonuses’ program – which will be focussing on Reels promotion. The platform is actively taking inspiration from different social media channels as it looks to thwart the ascension of TikTok.
Snapchat launched last year Spotlight, and it now pays $1 million per day to the top creators. This initiative is further boosting user’s interest in it and many users are making big money.
As a result, Instagram is also looking to introduce a similar feature that will enable Reels creators earn bonuses – provided they reach certain bonus thresholds to claim their earning.
Source: SocialMediaToday
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