Instagram has begun the initial testing of a new Creator Marketplace for Instagram. Instagram’s Creator Marketplace will allow advertisers to look for potential creators to work with on campaigns, much like Facebook’s Brand Collabs Manager Tool does.
According to Instagram, the creative marketplace will enable marketers to locate creators they might want to connect with, according to Instagram. They can filter creators by gender, age, amount of followers, and interests using the desktop application of Meta Business Suite.
Brands will be able to manage the entire campaign process, in collaboration with their chosen creators, using the new Creator Marketplace, including elements like required deliverables, payment, and other information.
