Instagram is continuing its foray into online shopping with a new product launch feature. The new feature, which is currently being tested, will allow users to set reminders of upcoming launches so they can buy products the moment they’re available.

Given Instagram’s wide appeal as a shopping destination, launching a new product on Instagram can be a great way to convert an existing audience into customers.

Since early-2018, the platform has launched nearly a dozen features to make it easier for people to shop.

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