Instagram is gearing up for its TikTok-like short feature by introducing a Reels button on the home screen – for all its users. Indeed, with the TikTok ban in many regions, Instagram has gained momentum with the Reels. This leads the company to its more exposure on the main page.
Besides, it adds the ‘Shop’ tab in the lower function bar on the main screen to drive its e-commerce initiatives. This will provide users with more revenue opportunities.
As noted by Instagram, “At Instagram, our focus has always been on young people and creators because they’re trendsetters. Change is happening quickly right now, including how both of these groups use Instagram and engage with the world.”
