Instagram has recently announced the launch of Co-Watching. It will allow people during a video chat or group video chat to browse through the feed posts – that one user has Saved or Liked, or what Instagram recommends.
70% Growth by Ad Spend on Instagram Stories
Instagram hopes this initiative will help people turn their quarantine into a time where physical activity is barred, but social media can be the support for people indoors. Besides, it has also rolled out new stickers, including stay home, wash hands, social distancing, etc. – to assist users in sharing proper COVID-19 information in their Stories.
Source: https://techcrunch.com/2020/03/24/how-instagram-co-watching-works/
