Instagram has recently announced its updated interface by adding new branded content tags for its Live and Reels feature. This will expand the revenue options for the content creators on the platform.
With the launch of this workflow, advertisers can create branded content ads without the creators posting it first. The tags indicate that users can formulate more deals with businesses, generating revenue from their Reels and Live streams.
The platform is seeking ways to combat the widespread popularity of TikTok. In its essence, it is offering lucrative brand partnership processes and solutions to help people make money from their clips.