Within the IG business profile action buttons, Instagram has added a new ‘Lead Form’ option, which offers new ways to generate direct response from user business presence in the app.
In addition to the three CTA buttons already present, users have the option of selecting “Add Lead Form” as an action button on their user profile. Users can now add custom questions to better direct queries or selecting a standard data collection CTA.
They can also select multiple-choice or short-answer responses during the process, giving them another opportunity to learn more about the people who visit their Instagram profile. It might be a useful way to further categorize app-generated interest and compile more data for planning and follow-up.
Read More: Instagram Adds Lead Forms as CTA Button Option on Business Profiles
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