As soon as Meta launches its Reels API for external use, brands will have more options for uploading Instagram Reels to their profiles and managing related activity.
API access allows platforms like Hootsuite and Sprout Social to offer cross-platform posting and analytics capability within a single dashboard. Additionally, Instagram Reels will be a choice in these products. Within the Reels portion, the new API will offer content planning, insights, moderation, hashtag search, and more.
According to Instagram, the new Reels API will roll out today to 25 percent of user accounts before going live for everyone on July 6.
