Instagram announces its decision to add new branded content tags for both reels and for Live to expand its revenue options for creators. The new tags will allow creators to formulate more deals with brands and generate immediate revenue from their reels content.
Instagram is also adding a new workflow where advertisers can create branded content ads without the need for creators to post organically on Instagram first. This will enable brands to have more flexibility with fewer constraints when it comes to running branded content ads.
The social media giant is also introducing the ability for businesses to promote branded contents posts without product tags. This move will make it easy for people to shop directly from the creators of their liking.