Instacart unveiled new product marketing capabilities, including CPG branding pages that serve as digital shopping malls. The company said the new products, including a series of visual ads, allow the products to run a “complete marketing strategy throughout the entire shopping trip on Instacart.”
This announcement furthers Instacart’s advertising campaign by offering a wide range of products that allow products to interact with consumers across all marketing channels. The announcement is the latest move by Instacart to level up its ads business. Joining Instacart’s current advertising tools, which include its sponsored product offering and self-service and managed ad services, offers brands more opportunities to reach shoppers who use different purchasing paths, according to the company.
Read More: Marketingdive
For more such updates follow us on Google News TalkCMO News.
