Insider raises $121 million to assist businesses in analysing marketing data

Insider raises _121 million to assist businesses in analysing marketing data-01

Insider, which uses artificial intelligence to connect data across multiple marketing channels in order to forecast customer behaviour, has raised $121 million in a series D funding round. The company achieved a post-money valuation of $1.22 billion, bringing its total capital raised to $167 million.

Sequoia, Riverwood Capital, 212, Wamda Capital, Esas Private Equity, and Endeavor Catalyst participated in the round as well.

According to CEO Hande Cilingir, the funding will be used for product development, hiring and assisting businesses in analysing marketing data.

Read More: https://venturebeat.com/2022/03/02/insider-raises-121m-to-help-companies-analyze-marketing-data/