AI platform inPowered.ai that focuses on providing business outcomes with content has announced the launch of Content Intelligence. It’s a SaaS solution meant to resolve the content marketing’s ROI issue. Content Intelligence was developed as a response to the pandemic. It can understand which content is most relevant to the client while going down the funnel and delivering real ROI. It includes user engagement, changed brand perception, lead generation, and increased onsite actions taken on site.

The clients who have already deployed the Content Intelligence in the closed beta have reported, on an average, 12% CTR on the CTA. Some articles based on content reach as high as 40% CTR.

Source: https://martechseries.com/content/content-marketing/response-covid-19-consumer-shift-inpowered-ai-releases-content-intelligence/