Innovid Corp announces a first-to-market partnership with Upwave to utilize KPI signals for automated creative optimization across CTV. This capability is available for selected clients. Upwave’s expertise in brand advertising analysis, Innovid’s advertising platform, and ad creatives can be adjusted. The strategic collaboration is for CTV, allowing advertisers to personalize CTV messages based on the ads that impacted brands.
Advertisers will seamlessly integrate Innovid’s platform into Upwave’s brand measurement. This collaboration will enhance their ad-serving decisions, thus optimizing brand campaigns like performance campaigns.
Read more: Innovid Partners With Upwave to Optimize CTV Advertising to Brand Outcomes
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