Independent advertising platform Innovid Corp. has unveiled new, cutting-edge features for granular insights and intelligent creative optimization.
The company asserts that the new features will give marketers and advertisers the resources they need to boost effectiveness and performance across CTV, video, and display in real-time. These brand-new upgrades to Innovid’s auto-optimization technology function by deftly modifying the rotation of ad creatives in accordance with various controls.
According to Innovid, the tools will improve optimization while maintaining hands-off, automated activation across CTV, video, and display.
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