Innovid, a platform for advertising across connected TV, linear TV, and digital, announced the availability of the latest self-service feature within its CTV Composer authoring tool. Advertisers can now create interactive CTV experiences in-house, at scale, for live streaming events.
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Innovid offers a catalog of plug-and-play formats, features, and dynamic creative strategies that can run across any streamed content on more than 25 CTV device types reaching nearly every household in the U.S. The platform delivers over 1.3 billion ads per day and is designed to handle high-quality video at scale for the best possible creative experiences across streamed content, including live events.
