InfoSum, a data collaboration platform, announced the launch of Platform Sigma, the next evolution in first-party data collaboration and privacy protection.
According to InfoSum, Platform Sigma is a tool for next-generation data collaboration that enables first-party data to be fully transformed, applied, and analyzed without sharing or moving. In order to enable private and secure collaboration between various first-party datasets, Platform Sigma offers a lightweight software layer that can be added on top of any pre-existing technology stack.
With end-to-end protection and security, these improvements address the interoperability issues in the advertising ecosystem and enable faster and more seamless marketing use cases, such as deep customer insights, cross-channel activation, and measurement.
Read More: Infosum Launches Platform Sigma, the Next Evolution in Secure First-Party Data Collaboration