Brands2Life launched its new influencer marketing service to provide companies to work with influencers quickly for consumer and B2B industries. The new facility, Punch, has both AI and human intelligence merged, to ensure brand alignment, risk reduction, and return maximization. It is an end-to-end service to identify influencers, market strategies, customer engagement, validation, and on-going management.

The service also includes an influencer verification tool to validate relevance, authenticity, and impact. Also, it will look into the quality of post and professional experiences. For many, influencer marketing has lost its capabilities. At times, poor brand alignment by the influencers has led to ineffective partnerships, despite considerable investment.

Read More: Things to Keep in Mind while Planning Influencer Marketing Campaigns

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