Infillion has announced the launch of AttnX, a high-performance programmatic advertising company. AttnX is a television, desktop, and mobile advertising product that safeguards consumers’ opt-in interest and respects their time and attention prior to the ad experience beginning.
AttnX is the first of several products that will be launched under the company’s new brand name, Infillion, to bring the benefit of value-exchange consumer engagement to brands of any size.
According to Infillion, the low campaign minimums and turnkey solution of AttnX enable brands to evaluate the effectiveness of CTV within their existing media mix.
