In a landmark antitrust settlement with French authorities, Google said it would make changes to its global advertising business to guarantee it would not abuse its dominance.
The settlement with the French competition watchdog might help publishers regain control of advertising industry, which they had in the pre-internet age but had lost control due to the rapid growth of Google and Facebook.
The settlement, which included a fine of 220 million euros (US$268 million), marked the first time the tech giant agreed to make adjustments to its ad business, which accounts for the majority of its revenue.
To Read More: Reuters
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