IBM Introduces Toolkit to Mitigate Advertising Bias

IBM Introduces Toolkit to Mitigate Advertising Bias-01

IBM has introduced a new open-source Advertising Toolkit for AI Fairness. Earlier this year, IBM introduced AI Fairness 360, an open-source toolset for detecting and reducing bias in datasets and machine learning models.

Later, functionality for assessing uncertainty was included. For the advertising sector, the new tool seeks to achieve the same results. This is all about integrating bias detection and mitigation tools in core marketing and advertising technology, states Bob Lord, senior vice president of the Weather Company and Alliances at IBM.

Gaining more value from their advertising spend among various demographics could benefit businesses, charitable organizations, and governments with better bias identification and mitigation. In order to examine marketing strategies, IBM is now collaborating with a few quick-service businesses.

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